Marketing advices

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Personal Invitations

Take the opportunity to personally invite your collectors, friends and potential buyers to visit you at the fair and distribute personal invitations to inform your customers about your participation.
As an exhibitor at ART INTERNATIONAL ZURICH, you will receive printed VIP invitation cards included. We offer invitations in both printed and digital formats and can also brand your advertising material with your logo or name on request.

Communication

Ensure that the announcement of your fair participation is integrated into your overall communication strategy.
There are a variety of ways to do this, for example by using your correspondence, e-mail signature, website, adverts and newsletters.
Utilise our complimentary banner service to showcase your participation: incorporate a banner on your website to effectively promote your presence at the fair. The fair logo and customisable banners can be downloaded here:
https://art-zurich.com/banner

Advertising

There are many ways to promote your participation in the show, both in your personal environment and in the relevant community.
We recommend that you send out an e-mail newsletter to announce your participation. This should include the following information: This should include information about the location and date of the show, stand number, sneak peeks of new work and projects, and event details such as special promotions and openings.
It is also advisable to distribute flyers in relevant locations such as cafes, galleries and cultural centres.

Community

Use your social community tools (Instagram, Threads, Xing, LinkedIn, Facebook, Bluesky, X, TikTok, etc.) to inform your customers and prospects. Post on social media during the event and use your own hashtags as well as those of the show (#artfairzurich #artfairzurich2025 #artzurich #artinternational).
Create your own event on platforms like Facebook or Eventbrite to promote the event beyond your network.
Look for opportunities to collaborate and work with other artists or galleries to increase your reach, for example through joint features or events.

Press

Send your own press release about your participation in the fair to the local media (newspapers, radio stations, art magazines, blogs, ...) in your region. It is also best to call them, as a personal conversation can open doors.
Emphasise the cultural contribution to the region, the international aspect, the economic links, etc. Offer to be interviewed on the radio, there is usually a format for regional news. Local newspapers like to report on active local galleries and artists, which in turn can lead to an increase in your profile and new visitors to your gallery and studio.
Inform the cultural community, such as local artists' associations, art schools or galleries, of your presence at the fair.
If you send us your press releases, we can include them in our fair communication.
Please send us texts (work descriptions, CVs, statements) and good quality images (work illustrations, portrait, logo, etc.) in good time so that we can include you in our official media work. You are of course welcome to use, share, forward, etc. our publications for your promotional purposes.

At the Fair

Document your participation, photograph or film your stand or the preparations, special encounters, etc., and post regular updates in your networks and on social media.
Use stories and functions such as countdown stickers and the like.
Stream live insights during the fair to motivate visitors.
Follow-up reporting is also important to gain new contacts and followers in the long term.
The fair is a public communication platform, so make sure your presentation reflects your image. An elegant stand design is essential. Communicate activity and openness.
Approach interested parties, look away from the screen! Approach stand visitors in a targeted and consistent manner. Use the contacts to prepare for further discussions.
Network with your prospective customers via social media and, if possible, arrange a follow-up appointment for every meeting at the fair.
Buying art at ART INTERNATIONAL ZURICH usually has an emotional component. In the best-case scenario, the buyer is not just purchasing an anonymous decorative object, but a work of art with a history, a 'genuine original' thanks to the personal contact. Personal taste and sympathy are important stimuli.
A day at the fair is a long day. It is advisable to plan breaks and take turns. This will ensure you have sufficient time to focus on your dialogue partners.
Further important information and guidelines can be found in the exhibitor brochure 'Fair regulations'.

After the Fair

The follow-up process to the fair commences during the event itself. You should request business cards from prospective customers and collect contact details from visitors to your stand, provided they agree to this.
Following the event, it is advisable to reinforce the positive impressions made by the fair visit with prompt feedback to the visitors, for example in the form of thank-you letters and further invitations.
This strategy will allow you to expand your network, inviting potential customers and buyers to your exhibitions and keeping them informed about your work.

We wish you every success!