Marketing advices

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Visitor invitations and marketing work in advance.

In addition to the abundance of works of art, impressions and encounters at the fair, visitors' time is often limited. This makes it all the more important to get noticed in the run-up to the fair. Create incentives to visit your stand and arrange specific meetings.

Include the announcement of your participation in the show in all your communications. For example, use your correspondence, email signature, website, advertisements and newsletters.

Use your social community tools (Facebook, Instagram, Twitter etc.) to inform and invite customers and prospects. Use your own hashtags as well as those of the fair (#artfairzurich #artzurich #kunstmessezürich #artinternational).

As an exhibitor at ART INTERNATIONAL ZURICH, you will receive printed VIP invitation cards. Distribute personalised invitations and make sure your customers know about your participation. We offer you both printed and digital invitations, as well as the possibility of individual branding (with your logo / name) of the promotional material (print and digital).

Take advantage of our free banner service: promote your participation with a banner on your website. Here you will find the fair logo and banners to download and adapt - and you can order your ART INTERNATIONAL ZURICH banner in all possible formats.

Send a press release about your participation to the local media in your area. Local newspapers love to report on active artists and successful galleries in the region. This will raise your profile and bring new visitors to your gallery and studio.
Send us your press releases and we will include them in our communications.

During the fair

The exhibition is your public communication platform. Present yourself according to your image. Plan an elegant stand design, less is more! Communicate activity and openness.

Get away from the screen and approach interested visitors! Approach visitors in a targeted and consistent manner. Use the contacts to prepare for further discussions.

More and more visitors are following social media recommendations. Post on social media (Facebook, Instagram, Twitter) during the event. Use your own hashtags as well as those of the fair (#artfairzurich #artzurich #kunstmessezürich #artinternational).
Network with your potential customers on social media and make sure you are part of every conversation at the fair.

Buying art at ART INTERNATIONAL ZURICH usually has an emotional component. In the best case, the buyer does not simply acquire an anonymous decorative object, but, through personal contact, a work of art with history, a "real original"! Personal taste and sympathy are important impulses.

A day at the fair is long. Think about your breaks and take turns. By sharing tasks, you can concentrate better on the people you are talking to.
Include interpreters in your stand support.

Other important information and guidelines can be found in the exhibitor brochure "Exhibition Regulations".

Follow-Up

Good follow-up creates advantages.
Follow-up begins during the event. One of the most important key points can be to record the contact and discussion details of your stand visitors (subject to their consent).

Reinforce the positive impression of your presence at the fair by providing your visitors with quick feedback (letters of thanks and further invitations).
This will enable you to widen the circle of interested parties, invite potential clients and buyers to your exhibitions and keep them up to date with your work.