About the fair in 2024:
The ART INTERNATIONAL ZURICH fair opened successfully in Zurich on Friday, 11 October 2024.
The atmosphere was lively from the outset, with visitors engaging in constructive dialogue with exhibitors about the artworks on display. Visitors were impressed by the extensive range of artworks on show. A significant number of sales have already been made, with many exhibitors securing new customers. The fair presents a diverse array of artworks, including paintings, sculptures, graphics, photographs, objects and virtual works. The participation of international galleries and artists enables the discovery of new artistic voices within the variety of works on display.
Since 1999, the art fair has presented a comprehensive range of contemporary art in diverse formats and price segments. The art fair has become a significant forum for engagement between artists and art enthusiasts. From its inception, the fair has provided a platform for numerous international exhibitors, facilitating cross-border networking that extends beyond the national art scene. The art marketplace facilitates artistic exchange both within the local art scene and between international participants. The bringing together of different artistic perspectives, techniques and styles also facilitates intercultural dialogue. The direct exchange provides visitors and exhibitors with the chance to discover new ideas, experience influences from different cultures and engage in a dynamic dialogue about contemporary art. As a result, ART INTERNATIONAL ZURICH plays a significant role in expanding cultural awareness and fostering cross-border networking.
In the context of the ongoing digitalisation of the world, it is worth considering the role that art fairs and similar events play in today's global marketplace. In the current digital age, there are numerous avenues for acquiring information about art, including online sources and social media platforms.
The impact of digitalisation on the traditional art world, particularly the mechanisms of the art market, was also a key topic of discussion. This topic was discussed at length on the opening evening. In this context, participants were also given the chance to consider digital artworks such as NFTs and augmented reality, which were presented at some of the exhibition stands.
It is crucial to recognise the importance of physical presence when considering how art is perceived and engaged with. It is vital to highlight the significance of the sensory and immediate experience, as it offers the viewer the chance to engage more profoundly with the artwork, both emotionally and intellectually. For those who are particularly attuned to the sensory experience, direct contact with the artwork is of significant importance. This can be achieved through a variety of sensory experiences, including seeing, hearing, feeling, or even moving through the space. The experiences that art provokes in a spatial setting, such as galleries, museums or trade fairs, result in a more profound and genuine comprehension of the artwork. It is not a viable alternative to substitute physical exhibitions with purely virtual art presentations, as the latter lack the essential elements of a personal experience, including the ability to interact with the artwork in a tactile, spatial, and immediate manner. It is only through a physical experience of a work of art that its full impact can be realised. It is essential to consider the physical form, size and ambience of the surrounding space.
The ART INTERNATIONAL ZURICH fair is renowned for showcasing a diverse array of works, featuring pieces by both established artists and emerging talents. The diverse range of works on display allows visitors to gain familiarity with a wide variety of artistic forms and techniques, spanning the spectrum from traditional to experimental. The discovery aspect – the opportunity to identify and engage with emerging talents and art trends – provides a unique dynamic to the fair, which is a key differentiator. This fosters a more profound appreciation and comprehension of art, enabling dialogue and reflection on emerging trends in contemporary art.
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